The Hennessy Automobile Companies have been synonymous with luxury cars in the Atlanta market for over 50 years. With the honor of being the advertising agency for the Hennessy Lexus of Atlanta and Hennessy Lexus of Gwinnett, VWA needed to find a way to present these dealerships with the elegance of Lexus and the trusted reputation of Atlanta’s premier dealership group. The reputation of the Lexus brand along with the Hennessy brand in Atlanta almost made the presentation too high end if that is possible. To combat the concern of unapproachability with an Uber luxury perception of this offering, VWA needed a way to maintain the sophistication of the brands while making the stores and clientele approachable and welcoming. This was done through a series of campaigns that maintained the look and feel of a luxury brand while using copy and design to present a light hearted personality.