MOHAWK Believe in Better

When the Mohawk Group needed help determining a new brand position for their commercial flooring division, they turned to VWA for help. Through a research study with internal and external stakeholders, we were able to author the Believe in Better brand positioning and tag line that serves as an internal rallying cry for the organization and a clear differentiator for the brand's diverse customer base.

Screenshot 2018-04-12 13.29.03.jpg