RETAIL
Retail marketers need an agency partner that understands the real-time demands of the retail industry. Fortunately we have a lot of experience working with brands in this category and are fully versed in being able to quickly address needed changes in strategy and communications based on data or drastic shifts in the marketplace.
GREAT CLIPS
VWA has partnered with Great Clips, a national salon chain with over 120 locations in the Atlanta market for over 10 years now. Prior to our relationship, the Atlanta market dollars had been placed through a national media-buying agency. During this period, Atlanta market sales for Great Clips had been in decline.
Upon winning the account, VWA conducted a review of the previous media strategy and concluded the brand needed to extend their message through added value opportunities. VWA worked with local entertainment venues to build promotions.
By sponsoring the Atlanta Motor Speedway Nationwide race, we were able to give two free tickets to every person who purchased a full priced haircut. This was the beginning of a marketing platform extending the Great Clips message through partnerships offering a point of distribution for the partner and a gift to a customer with a full priced haircut.
