SEVEN STONE
SEAMLESS DESIGN FOR A SEAMLESS DESIGN BRAND

When Oldcastle Surfaces, a premium countertop fabrication and installation company was acquired in 2015, VWA was tapped to develop a rebranding campaign. The effort began with the development of a new name for the brand itself – Seven Stone – reflective of the new owner’s family lineage, and new logo.

VWA also developed a brand architecture for Seven Stone which included a brand positioning platform which brought to life the brand’s new customer-centric service promise. Branding elements included a new website with an Inspiration Gallery section where consumers can visualize their design project, brand print ads, collateral, sales materials, signage, vehicle branding and apparel.