SEAMLESS DESIGN FOR A SEAMLESS DESIGN BRAND
When Oldcastle Surfaces, a premium countertop fabrication and installation company was acquired in 2015, VWA was tapped to develop a rebranding campaign. The effort began with the development of a new name for the brand itself – Seven Stone – reflective of the new owner’s family lineage, and new logo.
VWA also developed a brand architecture for Seven Stone which included a brand positioning platform which brought to life the brand’s new customer-centric service promise. Branding elements included a new website with an Inspiration Gallery section where consumers can visualize their design project, brand print ads, collateral, sales materials, signage, vehicle branding and apparel.
OUT OF HOME
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