The lasik eye surgery market had become overcrowded. Many of the competitors in the market were starting to offer deep discounts to bring patients into their practice. Woolfson Eye Institute had a different idea. As one of the regions most established lasik surgery providers, the client felt they had a leg up on the competition. After all, who really wants discount eye surgery. VWA walked Woolfson through our F.U.E.L branding process to establish a concrete consumer position and establish a position to compete against the discounters in the field. We wanted to acknowledge the natural fears that consumers have about the procedure and put them at ease though Woolfson’s experience and expertise. We used digital display advertising, search engine marketing, radio, Out of home and sponsorship of local professional teams to solidify our position in the markets where Woolfson competes.
Take it from someone who knows a thing or two about lasers, more eye doctors trust their eyes to Woolfson Eye Institute.
Take it from someone who knows a thing or two about anxiety, Woolfson Eye Institute takes the worry out of getting lasik.
Take it from someone who knows a thing or two about fear, Woolfson Eye Institute takes the “scary” out of getting lasik.